MobileFrame Archived News Item

← Back to News Archives

MobileFrame Logo

Northwest Horticulture Selects MobileFrame Software To Automate Their Field Survey Operations

Northwest Horticulture Has Selected MobileFrame's Configurable Mobile ApplicationTM Software As Its Standard Mobility Platform

San Jose, Calif. -- February 16, 2007 - MobileFrame, LLC (, the leading provider of Configurable Mobile ApplicationsTM, announces that Northwest Horticulture has selected MobileFrame's software platform to automate their Field Survey operations. MSA Systems, a leading provider of turn-key mobility solutions for warehouse, distribution, facility management and sales force automation teamed with MobileFrame to develop this solution. Northwest Horticulture's mobile workers need to record visual observations of plant growth in the field and have access to earlier observations for purposes of comparison. The history of earlier observations for each lot is downloaded and stored on Symbol MC 70 mobile devices. Lots are identified by a Lot ID barcode placed in the greenhouse next to each lot. The barcodes are scanned and the latest observations are recorded on the MC70 each day. Obsolete observations are marked for removal and the updated observation records are synchronized to the MobileFrame server located in Northwest's central office. Northwest Horticulture has greenhouses in two towns: Napton and Mt. Vermont. Data from both greenhouses can be accessed from either greenhouse independently using MobileFrame's built-in dynamic enterprise data feature. All data collected throughout the day is continuously uploaded via a cellular wide area network (WAN) connection to the MobileFrame server giving the Northwest Horticulture central office instant visibility into the status of its crops. MobileFrame's ability to send alert messages and emergency service requests to Northwest's field inspectors provides Northwest Horticulture a real-time interactive field survey system.

MobileFrame's award-winning Configurable Mobile ApplicationsTM software platform is an entirely self-contained mobility solution that provides full functionality out-of-the-box, with no custom programming, no third party mobile gateways, synchronization engines or SDK's required. MobileFrame's software allows users to capture photographs, voice notes, documents, templates, logos, sketches, digital signatures, bar code scans, magnetic strip read outs, RFID tags and advanced algorithmic functions, and attach them directly into their mobile applications. Applications are stored in a library so business users can quickly make changes whenever operational requirements change, enabling on-the-spot development and deployment of a wide variety of mobile applications. MobileFrame software affords NW Horticulture unparalleled flexibility to create mobile applications of any degree of complexity, incorporating any mix of business processes, and deploy those applications to their mobile personnel on-the-fly.

The MobileFrame solution allowed Northwest Horticulture to automate their field survey and remote data collection operations on a single mobility platform. With integrated intelligent networking, prioritized synchronization, remote device configuration and management, and remote software updates all built-in to one software platform, MobileFrame significantly streamlines mobile application development, deployment, and administration. Data collected in the field is stored on a handheld device and automatically synchronized to the central office when wireless or wired access becomes available. The MobileFrame software operates on any .NET enabled handheld device, including Pocket PC PDA's, Tablet PC's or Laptops.

"The Northwest Horticulture Application imposed business logic requirements on the remote handheld device that required complex enterprise data management and server based workflow on the backend server," said Lonny Oswalt, MobileFrame's CEO and President. "We were able to demonstrate a completely functional mobile survey application within two business days of receiving Northwest's requirements while our competitors were still trying to define the architecture of their hard coded solutions. In addition, our ultra-flexible Configurable Mobile ApplicationTM platform allows customers to make changes to their applications in real-time and synchronize the modified applications to their mobile workers on-the-fly."

"As an integrator, MobileFrame makes our job easy," stated Byron Whipple, Director of Mobile Solutions for MSA Systems. "With MobileFrame we can move from concept to prototype in a few hours. Customers can see their mobile business processes change from paper to PDA almost immediately" Byron continued, "MobileFrame also makes the application easy to deploy by providing everything needed to build, deploy, communicate, manage, and integrate mobile applications in one software system. Our customers also recognize that MobileFrame can provide future value as the way to automate many of their other mobile business processes."

About MobileFrame LLC
MobileFrame has established a new category of user driven smart mobile computing, with integrated intelligent networking and synchronization. The company's pioneering software significantly streamlines the process of developing, deploying and administering mobile enterprise applications. MobileFrame is a privately held company headquartered in San Jose, California. For more information, customers may contact MobileFrame directly at 1-408-885-1200 or visit our Web site at

About MSA Systems
MoMSA Systems, Inc. was founded in 1996 and is headquartered in Mountain View, Ca. We provide turn-key mobility solutions for warehouse, distribution, facility management and sales force automation. Also, we are trained and certified to implement solutions that include products from leading RFID technology companies. We are an authorized partner and reseller of MobileFrame, Radio Beacon, Symbol Technologies, Zebra, and Intermec, among many other key technology providers. For more information, customers may contact MSA Systems directly at 1-650-961-9000 or visit our Web site at

About Northwest Horticulture
At Northwest Horticulture, execution is more than a commitment. We bring quality, capacity and performance together to form the foundation for successful grower programs across the country. Expert staff, onsite technical service and product lines suited for any growing environment give you the competitive edge. For further information visit our website at


Thomas J. Laughlin
MobileFrame LLC
(408) 885-1200