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Danson Seed Company Selects MobileFrame's Software Platform

Danson Seed Company selects MobileFrame's Configurable Mobile ApplicationTM software platform to automate data collection for commercial field trials, plant breeding, laboratory procedures and market research.

San Jose, Calif. -- April 6, 2006 - MobileFrame, LLC (, the leading provider of Configurable Mobile ApplicationsTM, announces that its mobile software platform has been selected by Danson Seed Company, Inc.; a company that specializes in plant breeding, commercial field trials ,and market research in the seed industry. Danson Seed will use MobileFrame's award-winning Configurable Mobile ApplicationTM software platform to automate their field data collection and wirelessly transmit this data directly into a relational database located in Danson's central office. This capability provides Danson Seed with a significant competitive advantage over its competitors in the seed industry.

MobileFrame's Configurable Mobile ApplicationsTM software platform is an entirely self contained mobility solution that provides full functionality out-of-the-box, with no custom programming, no third party mobile gateways, synchronization engines or SDK's required. Mobile applications are fully integrated with Danson Seed's back office relational database systems, allowing technicians in the field to have full access to market and research data in real-time. MobileFrame's software also allows Danson's technicians to capture photographs, voice notes, documents, templates, logos, sketches, digital signatures, bar code scans, magnetic strip read outs, RFID tags and advanced algorithmic functions, and attach them directly into their mobile applications. Applications are stored in a library so customers can make changes whenever businesses requirements change enabling on-the-spot development and deployment of a wide variety of mobile applications. MobileFrame's software affords customers unparalleled flexibility to create mobile applications of any degree of complexity, incorporating any mix of business processes, and deploy those applications to their mobile workers on-the-fly.

"We are very excited about MobileFrame's flexibility and ease of use, "said Michael Nadel, Danson Seed's President. "MobileFrame's software is a terrific match for the seed industry. Prior to installing MobileFrame our back-office enterprise software did not have an embedded field data gathering capability. We just used Microsoft Office Suite and paper notes from field evaluations. The integration of MobileFrame into our field data collecting process enabled us to achieve a substantial increase in productivity. Research and development based seed companies rely more upon people with technical skills than upon mechanization. MobileFrame has allowed us to reap significant gains by inputting data from commercial field trials, plant breeding, and laboratory experiments. In addition, we can now automate both our inventory control and sales activities gathering market research data, including data about our grower clients at field days and expositions. All of this added functionality will greatly assist our personnel in performing their assigned tasks in a more organized and efficient manner."

"Danson Seed is a prime example of MobileFrame's ability to bring incredible ROI to our customers through field automation of a company's mobile workforce that was only available to entities with significant financial resources in times past," said Lonny Oswalt, MobileFrame's CEO and President. "Our award winning software allows Danson Seed to take advantage of powerful user configurable technology to automate their field based data collection processes and market research without having to expend significant and costly resources on software coding projects. MobileFrame's configurable software provides these cost saving benefits together with dramatic improvements in customer service."

About MobileFrame LLC
MobileFrame is the leading provider of Configurable Mobile ApplicationsTM enterprise software that requires no coding or programming to create and deploy sophisticated mobile applications. With intelligent networking and synchronization built-in, MobileFrame's platform significantly streamlines mobile application development, deployment, and administration. MobileFrame eliminates custom programming through an intuitive, user friendly point-and-click desktop, enabling novice computer users to easily deploy any custom mobile applications. MobileFrame is a privately held company headquartered in San Jose, California. For more information, customers may contact MobileFrame directly at 1-408-885-1200 or visit our website at

About Danson Seed Company, Inc.
Danson Seed Company Inc. is a family owned research and development vegetable seed company. The company has an experienced research group with over 90 years of experience devoted to breeding a wide range of vegetable and agronomic crops. Danson Seed uses traditional breeding technology to develop innovative new varieties of tomatoes, peppers, squash, and sweet corn. Our mission is developing new varieties that lower a grower´┐Żs production costs and provide improved yields. For more information, customers may contact Danson Seed Inc. directly at (310) 838-7675.


Thomas J. Laughlin
MobileFrame LLC
(408) 885-1200