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Bella Brew Purchases MobileFrame Platform to Automate its Field Service Operations

Bella Brew Coffee and Beverage Co. Has Selected MobileFrame�s Configurable Mobile Application� Software as its Standard Mobility Platform.

SAN JOSE, Calif.--(PRWEB)� November 6, 2007 � MobileFrame, LLC (, the leading provider of Configurable Mobile Applications�, announces that Bella Brew, a leading coffee and beverage provider, has chosen MobileFrame's award-winning enterprise mobility software Platform to automate work orders. Used by a wide variety of commercial, retail, industrial, federal and municipal organizations, MobileFrame's enterprise software has repeatedly swept MobileVillage's Mobile Star Awards year after year for product innovation and customer satisfaction.

The MobileFrame solution is integrated to an S2000 backend., and allows Bella Brew to automate all of their Work Order requirements on a single fully integrated 100% code free mobility platform. With integrated intelligent networking, prioritized synchronization, remote device configuration and management, and remote software updates all built-in to one software platform, MobileFrame significantly streamlines mobile application development, deployment, and administration. Data collected in the field is stored on a handheld device and automatically synchronized to Bella Brew�s back office servers. The MobileFrame software operates on any .NET enabled handheld device, including PDA's, Smart Phones, Tablet PC's or Laptops.

MobileFrame�s award-winning Configurable Mobile Applications� software platform is an entirely self-contained mobility solution that provides full functionality out-of-the-box, with no custom programming, no third party mobile gateways, synchronization engines or SDK�s required. MobileFrame�s software allows Bella Brew to capture photographs, voice notes, documents, templates, logos, sketches, digital signatures, bar code scans, magnetic strip read outs, RFID tags and advanced algorithmic functions, and attach them directly into their mobile applications. Applications are stored in a library so administrators can quickly make changes whenever operational requirements change, enabling on-the-spot deployment of a wide variety of mobile applications. MobileFrame software affords Bella Brew unparalleled flexibility to create new mobile applications of any degree of complexity, incorporating any mix of business processes, and deploy those applications to their mobile customers on-the-fly.

"Our platform, integrated with their S2000 system, will allow Bella Brew to achieve a greater level of efficiency and productivity in servicing their beverage dispensing machines." said Lonny Oswalt, MobileFrame's CEO and President.

About MobileFrame LLC
MobileFrame has established a new category of user driven smart mobile computing, with integrated intelligent networking and synchronization. The company's pioneering software significantly streamlines the process of developing, deploying and administering mobile enterprise applications. MobileFrame is a privately held company headquartered in San Jose, California. For more information, customers may contact MobileFrame directly at 1-408-885-1200 or visit our Web site at

About Bella Brew
Bella Brew Coffee & Beverage Company is your premiere source for both hot and cold beverages. From the latest in specialty coffee flavor trends, to classic teas, to the ultimate in cocktail mixes, smoothies, fruit drinks, and slushies, Bella Brew can help you choose the products that best suit your needs from our complete line of quality beverages. For more information visit:


Thomas J. Laughlin
MobileFrame LLC
(408) 885-1200