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Better Made Snack Foods, Inc. Selects MobileFrame Software For Their Inventory Tracking Operations

Better Made Snack Foods, Inc. Has Selected MobileFrame's Configurable Mobile ApplicationTM Software As Its Standard Mobility Platform

San Jose, Calif. -- October 4, 2007 - MobileFrame, LLC (, the leading provider of Configurable Mobile ApplicationsTM, announces that Better Made Snack Foods, Inc., a Detroit-based snack food company that has been providing high quality potato chips and other snack foods for 77 years, has chosen MobileFrame's award-winning enterprise mobility software Platform to automate its inventory tracking process. Used by a wide variety of commercial, retail, industrial, federal and municipal organizations, MobileFrame's enterprise software has repeatedly swept MobileVillage's Mobile Star Awards year after year for product innovation and customer satisfaction.

The MobileFrame solution allows Better Made to automate its inventory tracking applications on a single fully integrated mobility platform. With integrated intelligent networking, prioritized synchronization, remote device configuration and management, and remote software updates all built-in to one software platform, MobileFrame significantly streamlines mobile application development, deployment, and administration. Data collected in the warehouse is stored on a handheld device and automatically synchronized to a Better Made back office server to update inventory. MobileFrame's software operates on any .NET enabled handheld device, including Pocket PC PDA's, Tablet PC's or Laptops.

MobileFrame's award-winning Configurable Mobile ApplicationsTM software platform is an entirely self-contained mobility solution that provides full functionality out-of-the-box, with no custom programming, no third party mobile gateways, synchronization engines or SDK's required. MobileFrame's software allows Better Made to capture photographs, voice notes, documents, templates, logos, sketches, digital signatures, bar code scans, magnetic strip read outs, RFID tags and advanced algorithmic functions, and attach them directly into their mobile applications. Applications are stored in a library so Better Made can quickly make changes whenever operational requirements change, enabling on-the-spot deployment of a wide variety of mobile applications. MobileFrame's software affords Better Made unparalleled flexibility to create new mobile applications of any degree of complexity, incorporating any mix of business processes, and deploy those applications to their Mobile Franchisees on-the-fly.

"MobileFrame is very pleased that Better Made Snack Foods, Inc. has chosen our revolutionary platform, "said Lonny Oswalt, MobileFrame's CEO and President. "Better Made was able to automate their inventory tracking processes without having to write a single line of custom code. Our Smart ArchitectureTM handles all software programming complexities in the background permitting Better Made to quickly deploy sophisticated mobile applications by means of a user-friendly point and click Graphical User Interface."

About MobileFrame LLC
MobileFrame has established a new category of user driven smart mobile computing, with integrated intelligent networking and synchronization. The company's pioneering software significantly streamlines the process of developing, deploying and administering mobile enterprise applications. MobileFrame is a privately held company headquartered in San Jose, California. For more information, customers may contact MobileFrame directly at 1-408-885-1200 or visit our Web site at

About Better Made Snack Foods, Inc.
For over 77 years, Better Made has brought you the finest in potato chips and other snack products. Using only the best ingredients, and a time-honored tradition makes us Detroit's best chips. For more information about Better Made Snack Foods, Inc. visit our Web site at


Thomas J. Laughlin
MobileFrame LLC
(408) 885-1200