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General Wine & Liquor Company Selects MobileFrame's Software To Automate Inventory, Delivery and Field Sales Operations

MobileFrame Software is the only Configurable Mobile ApplicationTM in the industry that empowers enterprises to create and manage their own mobile applications

San Jose, Calif. -- July 24, 2006 - MobileFrame, LLC (, the leading provider of Configurable Mobile ApplicationsTM, announces that General Wine & Liquor Company has selected the MobileFrame Business SuiteTM software platform to automate their warehouse inventory, delivery and field sales operations. General Wine & Liquor evaluated several competitive products before selecting MobileFrame's award-winning Configurable Mobile ApplicationTM software platform. MobileFrame's flexible software platform allowed General Wine & Liquor to fully automate several different departments' mobile application needs including:

  • Full automation of Warehouse Operations from receiving through shipping
  • Automation of Delivery Operations eliminating all paper-based delivery processes
  • Automation of Field Sales applications

MobileFrame's Configurable Mobile ApplicationsTM software platform is an entirely self-contained mobility solution that provides full functionality out-of-the-box, with no custom programming, no third party mobile gateways, synchronization engines or SDK's required. MobileFrame's software allows users to capture photographs, voice notes, documents, templates, logos, sketches, digital signatures, bar code scans, magnetic strip read outs, RFID tags and advanced algorithmic functions, and attach them directly into their mobile applications. Applications are stored in a library so business users can quickly make changes whenever operational requirements change, enabling on-the-spot development and deployment of a wide variety of mobile applications. MobileFrame's software affords General Wine & Liquor unparalleled flexibility to create mobile applications of any degree of complexity, incorporating any mix of business processes, and deploy those applications to their mobile personnel on-the-fly.

The MobileFrame solution allows the General Wine & Liquor to automate any field service or field sales process with a single mobility platform. With integrated intelligent networking, prioritized synchronization, remote device configuration and management, and remote software updates all built-in to one software platform, MobileFrame significantly streamlines mobile application development, deployment, and administration. Data collected in the field is stored on a handheld device and automatically synchronized to the central office when wireless or wired access becomes available. MobileFrame's software operates on any .NET enabled handheld device, including Pocket PC PDA's, Tablet PC's or Laptops.

"MobileFrame is very pleased to welcome another customer that has chosen our configurable software," said Lonny Oswalt, MobileFrame's CEO and President. "General Wine & Liquor will be able to automate all of their manual processes across all departments on one platform which will result in significant ROI for years to come."

About MobileFrame LLC
MobileFrame is the leading provider of Configurable Mobile ApplicationsTM enterprise software that requires no coding or programming to create and deploy sophisticated mobile applications. With intelligent networking and synchronization built-in, MobileFrame's platform significantly streamlines mobile application development, deployment, and administration. MobileFrame eliminates custom programming through an intuitive, user friendly point-and-click desktop, enabling novice computer users to easily deploy any custom mobile applications. MobileFrame is a privately held company headquartered in San Jose, California. For more information, customers may contact MobileFrame directly at 1-408-885-1200 or visit our website at

About General Wine & Liquor Company
Syd Ross founded the General Wine & Liquor Company in July 1978. Since that time, the company has continued to grow into Michigan's largest wholesale distributor of wine and spirits. Our expansion in the wine and spirits industry has been unrivaled. The General Liquor Division has been named national broker of the year 5 times due to its contributions to the spirits industry. Today, General Wine & Liquor Company continues its growth with the purchase of Decanter Fine Wine Company in 2005 and Demorest Wine Company in 2006. For more information visit the General Wine & Liquor Company website at


Thomas J. Laughlin
MobileFrame LLC
(408) 885-1200