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World Kitchen, Inc. selects MobileFrame's Business SuiteTM as the CRM Mobility Platform to Automate its National Field Merchandise Team

MobileFrame's powerful Mobility Platform is the first truly Configurable Mobile ApplicationTM software in the industry that enables users to deploy custom Merchandizing Mobile Applications with no coding

San Jose, Calif. -- (PRWeb) � May 16, 2005 � ( MobileFrame, LLC, the leading provider of Configurable Mobile ApplicationsTM software, today announced that its Business SuiteTM software has been selected by World Kitchen, Inc. to automate its National Field Merchandise Team. Deployed on Symbol MC50 devices, MobileFrame's software enables field merchandisers nationwide to perform store surveys, audits, merchandising and competitive analysis from the field, and synchronize over any wireless or wired network. World Kitchen chose the MobileFrame Business SuiteTM because of its advanced feature set and its ease of deployment, which will enhance World Kitchen's efficiency in managing its store operations.

"MobileFrame's software provides rich point and click functionality and great flexibility when compared to offerings that are hard coded and focused only on specific tasks," said John Conklin, World Kitchen's Chief Information Officer. "Not only did MobileFrame offer a flexible solution for our National Field Merchandising project today, but it also made provision for our future needs. MobileFrame's unique capability to easily and quickly make changes to the mobile applications and redeploy them on the fly surpassed all other competitive solutions we evaluated."

MobileFrame's mobility platform is the first truly Configurable Mobile ApplicationTM software in the industry that enables novice users to create and deploy virtually any custom mobile application with no custom programming required. MobileFrame's Remote Software Update capability combined with built-in Auto Device Driver Recognition and Loading mean customers never need to bring devices in from the field to install software updates or device manufacturer patches, regardless of what device configurations are deployed. MobileFrame's Smart ArchitectureTM provides a user friendly point and click desktop that enables novice computer users to easily create, deploy and manage sophisticated mobile applications. MobileFrame speeds deployments from months to minutes by eliminating the need for the costly and time-consuming custom coding required with competitors solutions.

"Businesses want software that conforms and adapts to their own business processes, not software that has to be coded and re-compiled to make even the smallest one line change," said Lonny Oswalt, MobileFrame's CEO. "With MobileFrame software, customers can configure their unique mobile applications and embed any degree of sophisticated workflow without ever engaging the services of an IT professional. World Kitchen can now take complete control of their mobility projects, which is a powerful cost saving benefit that only MobileFrame's revolutionary software platform can provide."

About MobileFrame LLC
MobileFrame has established a new category of user driven smart mobile computing, with integrated intelligent networking and synchronization. The company's pioneering software significantly streamlines the process of developing, deploying and administering mobile enterprise applications. MobileFrame is a privately held company headquartered in San Jose, California. For more information, customers may contact MobileFrame directly at 1-408-885-1200 or visit our Web site at

About World Kitchen
World Kitchen, Inc. and its affiliates manufacture and market bakeware, dinnerware, kitchen and household tools, rangetop cookware and cutlery products sold under well-known and trusted brands including CorningWare, Pyrex, CORELLE, Revere, EKCO, Baker�s Secret, Magnalite, Chicago Cutlery, and OLFA. To learn more about our products, visit


Thomas J. Laughlin
MobileFrame LLC
(408) 885-1200