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McGee Bobbitt & Partners Purchases MobileFrame Platform to Automate Viticulture Data Collection

McGee Bobbitt Has Selected MobileFrame's Configurable Mobile ApplicationTM Software as its Standard Mobility Platform.

San Jose, Calif. -- July 15, 2008 - MobileFrame, LLC (, the leading provider of Configurable Mobile ApplicationsTM, announces that McGee Bobbitt, a Napa/Sonoma Valley company that hosts mobile applications for wineries, has chosen MobileFrame's award-winning enterprise mobility software Platform to as the standard mobility platform for their hosted mobile applications. Used by a wide variety of commercial, retail, industrial, federal and municipal organizations, MobileFrame's enterprise software has repeatedly swept MobileVillage's Mobile Star Awards year after year for product innovation and customer satisfaction.

Although McGee Bobbitt originally coded their own mobile applications, they ultimately were unhappy with their applications and decided to consider using a mobility platform. After evaluating 19 vendors, MobileFrame was chosen. MobileFrame will allow McGee Bobbitt to build mobile applications that will run on a single fully integrated 100% code free mobility platform in a fraction of the time required for traditional development projects. With integrated intelligent networking, prioritized synchronization, remote device configuration and management, and remote software updates all built-in to one software platform, MobileFrame significantly streamlines mobile application development, deployment, and administration. Data collected in the field is stored on a handheld device and automatically synchronized to McGee Bobbitt's back office. The MobileFrame software operates on any .NET enabled handheld device, including PDA's, Smart Phones, Tablet PC's or Laptops.

MobileFrame's award-winning Configurable Mobile ApplicationsTM software platform is an entirely self-contained mobility solution that provides full functionality out-of-the-box, with no custom programming, no third party mobile gateways, synchronization engines or SDK's required. MobileFrame's software allows McGee Bobbitt to capture photographs, voice notes, documents, templates, logos, sketches, digital signatures, bar code scans, magnetic strip read outs, RFID tags and advanced algorithmic functions, and attach them directly into their mobile applications. Applications are stored in a library so administrators can quickly make changes whenever operational requirements change, enabling on-the-spot deployment of a wide variety of mobile applications. MobileFrame's software affords McGee Bobbitt unparalleled flexibility to create new mobile applications of any degree of complexity, incorporating any mix of business processes, and deploy those applications to the field on-the-fly.

"McGee Bobbitt's skilled IT department was frustrated in their attempts to custom-code their mobile solutions and decided, instead, to standardize on a proven mobility platform," said Patricia Oswalt, MobileFrame's EVP of Sales. "After evaluating 19 vendors, they chose MobileFrame for its ease of use, strong customer support track record, and unparalleled flexibility."

About MobileFrame LLC
MobileFrame has established a new category of user driven smart mobile computing, with integrated intelligent networking and synchronization. The company's pioneering software significantly streamlines the process of developing, deploying and administering mobile enterprise applications. MobileFrame is a privately held company headquartered in San Jose, California. For more information, customers may contact MobileFrame directly at 1-408-885-1200 or visit our Web site at

About McGee Bobbitt & Partners
Located in the Napa/Sonoma area, McGee Bobbitt & Partners spun off from Moosepoint Technologies to begin providing hosted mobile applications for wineries that would allow them to track their viticulture and harvesting data.


Thomas J. Laughlin
MobileFrame LLC
(408) 885-1200