MobileFrame Archived News Item

← Back to News Archives

MobileFrame Logo Benchmade Knife Company

Benchmade Knife Company, Inc. selects MobileFrame's Standard SuiteTM
for their CRM Sales Force Automation Mobility Platform

MobileFrame Software is the first truly Configurable Mobile ApplicationTM platform in the industry that enables businesses to create and deploy custom mobile applications with no custom coding.

San Jose, Calif. -- (Business Wire) - November 22, 2004 - MobileFrame, LLC (, the premiere developer of Configurable Mobile ApplicationsTM, announced that its Standard SuiteTM software has been selected by Benchmade Knife Company, Inc. to automate its national sales force. Benchmade has 40 sales representatives throughout the United States. To gain a competitive advantage, those field representatives needed the ability to enter orders electronically as well as have real-time access to both current customer account data and the latest Benchmade product information. After evaluating competing sales force automation solutions, Benchmade selected MobileFrame's software because of its unparalleled ease of use and its ability to rapidly deploy up-to-the-minute information to the Benchmade sales team. Sales executives now have instant access to customer order history, contact details, A/R status and product inventory levels while they are in the field. MobileFrame's revolutionary Smart ArchitectureTM enables Benchmade to automate their sales force and make any desired changes to their mobile sales force applications on the fly, using an "IT Free", point and click platform.

Before deploying MobileFrame's software, Benchmade sales representatives recorded customer orders on paper and faxed the forms to 5 full-time sales operations managers in the central office. Over 14,000 faxes per year were sent to the central business unit for manual processing. Manual order entry took a significant amount of time and many faxes were difficult to read, causing errors and additional labor hours to cross check and verify orders. The MobileFrame Standard Suite has eliminated manual data entry and all associated data entry errors. Benchmade sales representatives nationwide now enter customer data into a handheld PDA. Customizable receipts for orders are printed out on the spot and left with the customer. The order information is seamlessly transmitted directly into Benchmade's legacy database whenever the PDA is synchronized.

"We view this project as not only a way to improve customer service and reduce operating expenses but also as a competitive differentiator," said Les de Asis, Benchmade owner and founder. "MobileFrame's software allows us to provide enhanced levels of customer service with a single, fully self-contained mobility platform that is very easy for us to use and integrate with our current backend systems."

"MobileFrame is very pleased to see the Benchmade sales force and their customers reaping the benefits of our revolutionary software," said Lonny Oswalt, MobileFrame's CEO and President. "Benchmade's CRM and sales force automation are excellent examples of the true flexibility of our Configurable Mobile Application platform. We deployed this custom mobile application in less than one day, a feat that simply cannot be matched by any other competitive offering in the market today."

About MobileFrame LLC
MobileFrame has established a new category of user driven smart mobile computing, with integrated intelligent networking and synchronization. The company's pioneering software significantly streamlines the process of developing, deploying and administering mobile enterprise applications. MobileFrame is a privately held company headquartered in San Jose, California. For more information, customers may contact MobileFrame directly at 1-408-885-1200 or visit our Web site at

About Benchmade
Benchmade Knife Company, Inc. manufactures knives for a loyal and ever growing following of knife users. Headquartered in Oregon City, Ore., the company has been manufacturing quality products since its inception in 1988. Visit Benchmade on the web at


Thomas J. Laughlin
MobileFrame LLC
(408) 885-1200