Benchmade Knife Company, Inc. selects MobileFrame's Standard SuiteTM
for their CRM Sales Force Automation Mobility Platform
MobileFrame Software is the first truly Configurable Mobile ApplicationTM
platform in the industry that enables businesses to create and deploy custom mobile applications with no custom coding.
San Jose, Calif. -- (Business Wire) - November 22, 2004 - MobileFrame, LLC (www.mobileframe.com),
the premiere developer of Configurable Mobile ApplicationsTM,
announced that its Standard SuiteTM
software has been selected by Benchmade Knife Company, Inc. to automate its national sales force.
Benchmade has 40 sales representatives throughout the United States. To gain a competitive
advantage, those field representatives needed the ability to enter orders electronically as well
as have real-time access to both current customer account data and the latest Benchmade product
information. After evaluating competing sales force automation solutions, Benchmade selected
MobileFrame's software because of its unparalleled ease of use and its ability to rapidly deploy
up-to-the-minute information to the Benchmade sales team. Sales executives now have instant access
to customer order history, contact details, A/R status and product inventory levels while they are
in the field. MobileFrame's revolutionary Smart ArchitectureTM
enables Benchmade to automate their sales force and make any desired changes to their mobile sales
force applications on the fly, using an "IT Free", point and click platform.
Before deploying MobileFrame's software, Benchmade sales representatives recorded customer
orders on paper and faxed the forms to 5 full-time sales operations managers in the central office.
Over 14,000 faxes per year were sent to the central business unit for manual processing.
Manual order entry took a significant amount of time and many faxes were difficult to read, causing
errors and additional labor hours to cross check and verify orders. The MobileFrame Standard Suite
has eliminated manual data entry and all associated data entry errors. Benchmade sales
representatives nationwide now enter customer data into a handheld PDA. Customizable receipts
for orders are printed out on the spot and left with the customer. The order information is
seamlessly transmitted directly into Benchmade's legacy database whenever the PDA is synchronized.
"We view this project as not only a way to improve customer service and reduce operating expenses
but also as a competitive differentiator," said Les de Asis, Benchmade owner and founder.
"MobileFrame's software allows us to provide enhanced levels of customer service with a single,
fully self-contained mobility platform that is very easy for us to use and integrate with our
current backend systems."
"MobileFrame is very pleased to see the Benchmade sales force and their customers reaping the
benefits of our revolutionary software," said Lonny Oswalt, MobileFrame's CEO and President.
"Benchmade's CRM and sales force automation are excellent examples of the true flexibility of
our Configurable Mobile Application platform. We deployed this custom mobile application in
less than one day, a feat that simply cannot be matched by any other competitive offering in
the market today."
About MobileFrame LLC
MobileFrame has established a new category of user driven smart mobile computing, with
integrated intelligent networking and synchronization. The company's pioneering software
significantly streamlines the process of developing, deploying and administering mobile
enterprise applications. MobileFrame is a privately held company headquartered in San Jose,
California. For more information, customers may contact MobileFrame directly at 1-408-885-1200
or visit our Web site at www.mobileframe.com.
Benchmade Knife Company, Inc. manufactures knives for a loyal and ever growing following of
knife users. Headquartered in Oregon City, Ore., the company has been manufacturing quality
products since its inception in 1988. Visit Benchmade on the web at www.benchmade.com.
Thomas J. Laughlin