Second Largest Automotive Manufacturer Selects MobileFrame's
Business SuiteTM As Its Mobile Application Software Platform
Erlanger, KY-June 18, 2004-The Second Largest Automotive Manufacturer
in the world today announced the selection of the MobileFrame Business SuiteTM as its
mobile application software platform. Using MobileFrame's platform, personnel can instantly
deploy diverse mobile applications that automate workers' tasks without the delay and expense
of custom coding or programming.
MobileFrame provides a Graphical User Interface that enables business administrators and novice
computer users to create mobile applications by means of built-in point and click features. All
programming complexities are handled in the background so they are transparent to the business
users. Sophisticated mobile applications can be created and deployed from a self-maintained
library so changes to mobile applications can be made on-the-fly.
Novice users can create and manage sophisticated mobile applications without requiring assistance
from Toyota's Information Systems (IS) staff. This enables the IS staff to centrally manage the
MobileFrame platform while allowing end user departments to automate their own mobile applications
and make changes on-the-fly whenever business processes change or evolve. The result is the
elimination of custom software development cycles which free up IS resources while providing
quicker and more cost effective service to the many diverse groups and departments the IS staff
"Like most companies, they were looking for a software solution that would reduce costs and
increase efficiency," says Lonny Oswalt, MobileFrame's CEO. "MobileFrame's software allows
this automotive manufacturer to automate any manual based processes and mobile applications
on one platform that is flexible and easy to use. This enables both their IS staff and
operational departments to focus on their core business instead of custom programming projects.
We are excited to be a part of their commitment to reduce costs, increase efficiency and
ultimately provide the best value to their customers using our state-of-the-art software
About MobileFrame LLC
MobileFrame has established a new category of user driven smart mobile computing, with
integrated intelligent networking and synchronization. The company's pioneering software
significantly streamlines the process of developing, deploying and administering mobile
enterprise applications. MobileFrame is a privately held company headquartered in San Jose,
California. For more information, customers may contact MobileFrame directly at 1-408-885-1200
or visit our Web site at www.mobileframe.com.
Thomas J. Laughlin